Unfortunately, I was never good enough to get on the field professionally, but I spent my early working career focusing to find a way, to “get to the party” in some way shape or form.

After spending two fantastic years working for the largest Formula 1 trade shows (Autosport International) in London, I got that opportunity in October 2011, to join one of the largest sports institutions, when Munster Rugby asked me to join their commercial team.

Over the next twelve years, I managed the award-winning hospitality product, that year on year achieved its set out targets. I was proud to say that in my time we established a community of customers, that were all connected by their love of the club.

In the last four of those years, I was the Head of Global Events, where we created an overseas events strategy, to enable the club to best commercialise themselves to the Irish diaspora.

By focusing on the location of the person, rather than the location itself, we created a group of events that far exceeded expectation. These included events in London, New York, Dubai, and Dublin (yes, I know Dublin is in Ireland, but Munster fans understand why we called it a Global Event).

In my personal life, I am the very proud father of two children Theo & Elisabeth, who bring me joy and entertainment each day. I am a very passionate Munster Rugby fan, while also being a long-suffering Chicago Bears, Cork City, Cork GAA & West Ham United supporter.

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